Pre Selection Rejection

Back in the days of film and print you could drop your portfolio off and pick it up later. In 90’s London this was commonplace, be it a gallery, an Ad Agency, or magazine. Leaving a business card at the back of the ‘book’ would let you know if someone had looked at it, providing of course it was gone! Then the hope was that your work had left an impression and perhaps you would get a call. There was never an occasion where my card had not taken. Whether or not the phone rang, there was always a sense of respect knowing someone had taken the time to look at your work.

Last week I got an email with the title, ‘Pre Selection Rejection, and it wasn’t from a dating website. Without going into too much detail, It did give the impression that had I left a portfolio there, the business card would not have been taken. The fact that there is a ‘pre selection’ is a new one on me, but at least they let me know, unlike the 99 percent who just don’t bother.

Sadly I feel the respect there once was has fallen by the wayside and we cannot be bothered to even look anymore, let alone see.